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Technology · 2026-10-29 · Morning briefing

Apple's first touchscreen MacBook Pro costs up to $14,549

Apple has launched its first touchscreen MacBook Pro, setting a new benchmark for laptop pricing. The base model starts at $2,899, but a fully-upgraded 16-inch version equipped with its new M5 Max chip reaches $14,549. The move represents a significant reversal for the company, nearly a decade after it abandoned its previous screen experiment, the Touch Bar.

The price is driven by memory shortages and hardware demand for artificial intelligence applications. The cost of upgrades is steep: a 16TB solid-state drive adds $7,000, while 128GB of memory adds another $2,000. For comparison, the previous top-of-the-line MacBook Pro maxed out at $10,149, making the new ceiling $4,400 higher. Preorders begin on October 30th.

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