Technology · 2026-11-03 · Afternoon briefing

Mercedes-Benz reveals holographic display to replace car screens

Mercedes-Benz is developing a holographic display to replace the vast touchscreens in its cars, catering to customers who prefer luxury materials like wood and metal. The firm's CEO, Ola Källenius, calls interior quality a "forever value," while its new design chief, Bastian Baudy, stresses that "materiality and haptics must remain tangible."

The system, prototyped in Sindelfingen, Germany, uses a projector and a transparent film laminated into the windshield. This film contains "super-small mirrors" that selectively reflect the projector's light, creating a clear image for the passenger that is invisible to the driver, even in direct sunlight.

Mercedes envisions turning nearly half the windshield into a passenger-only screen for entertainment or highlighting points of interest. It could also let drivers watch content when Level 3 autonomous driving is active. The project follows a declaration from former design chief Gordon Wagener that "screens are not luxury," creating a paradox: the solution to too many screens may be one that is simply better hidden.

Summary written by Cup of News with AI from the sources below. Check the originals for the full story.

Read the sources

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